Imagine a supermarket in which product displays reach out, interact with and even recognize certain consumers.
As outlandish as it may seem, it's the future of brand marketing, industry observers say.
"The store of the future needs to have in-store media that almost grab consumers by the neck and say, 'Look at this!"' said John Stanton, professor of food marketing at St. Joseph's University in Philadelphia.
As traditional mass media continue to lose their effectivene