WHAT'S IN STORE FOR THE FUTURE? IN A WORD, ORGANIC

Predicting the future is a dangerous business, but this much seems clear:

The government's new organic standards program, which will be fully implemented on Oct. 21, will help spearhead a new phase of growth for the category and for supermarkets that sell organics. This program will bring a new group of consumers into the organics fold.

Having said that, here's a disclaimer: This rare opportunity for supermarkets will be lost if not played correctly.

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