WHEAT FOODS COUNCIL MULLS TARGETING SHOPPERS AT RETAIL

ENGLEWOOD, Colo. -- The Wheat Foods Council here has turned its attention to retail bakeries.At its June meeting, the council's 25-member board of directors voted to determine the feasibility of a program to target consumers through retail stores, including in-store bakeries.Toward that end, the council plans to survey retailers and others in the industry via a market research firm to determine whether

ENGLEWOOD, Colo. -- The Wheat Foods Council here has turned its attention to retail bakeries.

At its June meeting, the council's 25-member board of directors voted to determine the feasibility of a program to target consumers through retail stores, including in-store bakeries.

Toward that end, the council plans to survey retailers and others in the industry via a market research firm to determine whether such a program would be widely supported, said Barbara Witte-Scott,

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