WHEN DOES TECHNOLOGY BECOME TOO MUCH TECHNOLOGY?

As the technology crowd gathers this week in San Diego for the Food Marketing Institute's Marketechnics 2002 show, it's time to reflect on what some are citing as a growing concern -- privacy.The issue has been documented in news reports involving how some shoppers are offended by technological advances they claim strip them of personal liberties.There is a growing sentiment among some supermarket

As the technology crowd gathers this week in San Diego for the Food Marketing Institute's Marketechnics 2002 show, it's time to reflect on what some are citing as a growing concern -- privacy.

The issue has been documented in news reports involving how some shoppers are offended by technological advances they claim strip them of personal liberties.

There is a growing sentiment among some supermarket shoppers in Dallas that loyalty card programs invade their privacy. This devel

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