WHEN THE LIVING IS EASY

Spring and summer general merchandise may be all about fun in the sun for consumers. But for supermarket retailers, this ever-important category means serious business. The opportunity for capitalizing on seasonal sales in general merchandise is growing. According to last summer's Seasonal Best Practices study, conducted by the GMDC Educational Foundation, Colorado Springs, seasonal product sales

Spring and summer general merchandise may be all about fun in the sun for consumers. But for supermarket retailers, this ever-important category means serious business.

The opportunity for capitalizing on seasonal sales in general merchandise is growing. According to last summer's “Seasonal Best Practices” study, conducted by the GMDC Educational Foundation, Colorado Springs, seasonal product sales grew 10% yearly over the past five years. Non-seasonal GM sales, by comparison, fell by

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TAGS: Marketing