WHEN TO SAY WHEN

How soon should the holiday dinner program season start, and how loudly should retailers trumpet it?ir promotion programs earlier this year, and in some cases increasing the amount of advertising and promotion. Others question the wisdom of hitting consumers too soon before the fact, or even frown on advertising altogether.The one thing they all seem to agree on is the effectiveness of word of mouth

How soon should the holiday dinner program season start, and how loudly should retailers trumpet it?

ir promotion programs earlier this year, and in some cases increasing the amount of advertising and promotion. Others question the wisdom of hitting consumers too soon before the fact, or even frown on advertising altogether.

The one thing they all seem to agree on is the effectiveness of word of mouth advertising, which they credit for pushing sales up each of the past three o

Register to view the full article