WHEN WILD OATS ARE SOWN TOO THIN, A PROBLEM CROPS UP

There are two major players in the business of natural- and organic-foods retailing, Whole Foods Markets and Wild Oats Markets. Can both succeed?That's one of the issues taken up in this week's front-page news feature about Wild Oats, written by SN associate editor David Ghitelman. As you'll see in the news feature, the retailing segment governed by Whole Foods and Wild Oats has fallen heir to the

There are two major players in the business of natural- and organic-foods retailing, Whole Foods Markets and Wild Oats Markets. Can both succeed?

That's one of the issues taken up in this week's front-page news feature about Wild Oats, written by SN associate editor David Ghitelman. As you'll see in the news feature, the retailing segment governed by Whole Foods and Wild Oats has fallen heir to the good fortune of representing a growing product line. But that also presents a challenge

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