WHITE OUT

The sales decline of certain oral care categories is wiping the smile off many a retailer's face. After several years of strong growth, the number of new whitening product introductions has fallen out faster than a 7-year-old's baby tooth."You can see a clear pattern here that looks like 2004 was kind of the peak for toothpaste products that really tout whitening," noted Tom Vierhile, executive director

The sales decline of certain oral care categories is wiping the smile off many a retailer's face. After several years of strong growth, the number of new whitening product introductions has fallen out faster than a 7-year-old's baby tooth.

"You can see a clear pattern here that looks like 2004 was kind of the peak for toothpaste products that really tout whitening," noted Tom Vierhile, executive director of Datamonitor's Productscan Online database of new products. There were 76 white

Register to view the full article

Already a member? .