WHOLE FOODS EXPANDING INNOVATIVE FREQUENT-SHOPPER PROGRAM

AUSTIN, Texas -- Whole Foods Market here is expanding an innovative frequent-shopper program that allows customers to earn discounts in specific store departments of their choice. The program reportedly has resulted in increased customer loyalty, frequency of visits and market-basket totals.The FreshShopper Rewards program, launched as a four-store test program at the chain's Fresh Fields stores in

AUSTIN, Texas -- Whole Foods Market here is expanding an innovative frequent-shopper program that allows customers to earn discounts in specific store departments of their choice. The program reportedly has resulted in increased customer loyalty, frequency of visits and market-basket totals.

The FreshShopper Rewards program, launched as a four-store test program at the chain's Fresh Fields stores in the Philadelphia market in January, will be expanded early next year to the Washington

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