WHOLE FOODS EXPANDS HEALTHY-SNACK PROMO

AUSTIN, Texas -- Keying on National Snack Food Month and the Winter Olympics, Whole Foods Market has expanded its annual Super Bowl snack promotion into a month-long event, themed "The Gold Medal Game Plan."The promotion involves in-store, point-of-purchase materials and Web site information, along with a public relations effort promoting natural recipes and snack tips, said Kate Lowery, spokeswoman."We

AUSTIN, Texas -- Keying on National Snack Food Month and the Winter Olympics, Whole Foods Market has expanded its annual Super Bowl snack promotion into a month-long event, themed "The Gold Medal Game Plan."

The promotion involves in-store, point-of-purchase materials and Web site information, along with a public relations effort promoting natural recipes and snack tips, said Kate Lowery, spokeswoman.

"We are dialing up with National Snack Food Month, combining it with two obv

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