WHOLE FOODS ROLLS OUT NUTRITIONAL SUPPLEMENTS

AUSTIN, Texas -- Whole Food Market here is nearing completion of the first wave of a planned expansion of its new line of private-label nutritional supplements.Forty-five new Whole Foods-brand supplements are due in stores next month, when the 60 products that currently make up the line, now in about half of the retailer's 85 stores, also will be rolled out chainwide, according to Steve Ramirez, marketing

AUSTIN, Texas -- Whole Food Market here is nearing completion of the first wave of a planned expansion of its new line of private-label nutritional supplements.

Forty-five new Whole Foods-brand supplements are due in stores next month, when the 60 products that currently make up the line, now in about half of the retailer's 85 stores, also will be rolled out chainwide, according to Steve Ramirez, marketing manager of the Brand Partners division of Amrion, Boulder, Colo.

Amrion

Register to view the full article