WHOLE FOODS WILL WIDEN USE OF LOW PRICES

AUSTIN, Texas -- Whole Foods Market here plans to use the low-price strategy that has proved so successful in Boulder, Colo., in other established natural-food markets.John Mackey, chairman and chief executive officer, said the company will employ a similar pricing strategy in stores in Santa Fe, N.M., and Denver, "and other areas with well-developed, sophisticated natural-foods shoppers who are used

AUSTIN, Texas -- Whole Foods Market here plans to use the low-price strategy that has proved so successful in Boulder, Colo., in other established natural-food markets.

John Mackey, chairman and chief executive officer, said the company will employ a similar pricing strategy in stores in Santa Fe, N.M., and Denver, "and other areas with well-developed, sophisticated natural-foods shoppers who are used to paying higher prices and who therefore recognize value.

"However, it woul

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