WHOLE GRAIN MOVEMENT

MINNEAPOLIS, Minn. -- With General Mills' announcing it would make all of its Big G breakfast cereals with whole grains, industry leader Kellogg may not be far behind. General Mills' move will affect 40% of the No. 2 cereal maker's line, including Trix and Lucky Charms, which this month will start sporting "Whole Grain" in large lettering on their boxes.Cereal companies have been addressing a slump

MINNEAPOLIS, Minn. -- With General Mills' announcing it would make all of its Big G breakfast cereals with whole grains, industry leader Kellogg may not be far behind. General Mills' move will affect 40% of the No. 2 cereal maker's line, including Trix and Lucky Charms, which this month will start sporting "Whole Grain" in large lettering on their boxes.

Cereal companies have been addressing a slump in sales by tapping into growing attention to a deficit in Americans' diets of whole g

Register to view the full article

test - Advanced Registered User

Already a member? .