WHOLE HEALTH

For supermarkets to compete in the fast-emerging wellness market, dietary supplements are critical.By virtue of the fact that the $10 billion category is slated for continued growth into the next century, with double-digit increases expected for herbs and miscellaneous supplements, retailers need to rally around a platform that emphasizes the benefits of healthy living.The entire category is projected

For supermarkets to compete in the fast-emerging wellness market, dietary supplements are critical.

By virtue of the fact that the $10 billion category is slated for continued growth into the next century, with double-digit increases expected for herbs and miscellaneous supplements, retailers need to rally around a platform that emphasizes the benefits of healthy living.

The entire category is projected to grow at an annual rate of 8% to 9% over the next five years, accor

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