WHOLE HEALTH

Retailers have long known that healthy foods can be a tough sell -- inferior taste, high prices and lack of easy preparation methods are typical customer complaints. But that doesn't mean supermarkets can't make money by offering healthy food products as part of their total store mix.The secret to successful programs lies with sourcing the best items in each category and developing merchandising strategies

Retailers have long known that healthy foods can be a tough sell -- inferior taste, high prices and lack of easy preparation methods are typical customer complaints. But that doesn't mean supermarkets can't make money by offering healthy food products as part of their total store mix.

The secret to successful programs lies with sourcing the best items in each category and developing merchandising strategies that highlight and reinforce taste and convenience, retailers and industry con

Register to view the full article

Already a member? .