A WHOLE NEW BALLGAME

The American consumers' growing concern with health and fitness is fueling growth in unexpected places -- notably, the candy category. This new breed of customer expects more than something sweet from a quick treat, and with the advent of the sports bar and functional candy, retailers are in a position to oblige them in the Center Store.According to Information Resources, Chicago, the snack-and-granola-bar

The American consumers' growing concern with health and fitness is fueling growth in unexpected places -- notably, the candy category. This new breed of customer expects more than something sweet from a quick treat, and with the advent of the sports bar and functional candy, retailers are in a position to oblige them in the Center Store.

According to Information Resources, Chicago, the snack-and-granola-bar category, which includes sports bars such as Cliff bars and Power Bars, is sho

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