THE WHOLE PACKAGE

For a look at where packaging is headed, look no further than the Clorox Bleach Pen.So says Washington-based futurist John Mahaffie, who described the portable, wand-shaped stain removal tool as having the right mix of portability, performance and convenience. Clorox accomplished this by creating a package that's as important as the household cleaner inside.Products like the Bleach Pen and battery-powered

For a look at where packaging is headed, look no further than the Clorox Bleach Pen.

So says Washington-based futurist John Mahaffie, who described the portable, wand-shaped stain removal tool as having the right mix of portability, performance and convenience. Clorox accomplished this by creating a package that's as important as the household cleaner inside.

Products like the Bleach Pen and battery-powered nozzles are blurring the line between the product and package, Ma

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