THE WHOLE STORY

IT'S BECOMING INCREASINGLY DIFFICULT to refer to Whole Foods as "that chain of natural food stores." After 25 years of sophisticated merchandising that respects consumers' intelligence; exceptional, years-long same-store growth; and a steady pace of acquisitions and new-store construction of larger stores, the chain is on the verge of becoming a mainstream competitor."Most conventional supermarkets

IT'S BECOMING INCREASINGLY DIFFICULT to refer to Whole Foods as "that chain of natural food stores." After 25 years of sophisticated merchandising that respects consumers' intelligence; exceptional, years-long same-store growth; and a steady pace of acquisitions and new-store construction of larger stores, the chain is on the verge of becoming a mainstream competitor.

Register to view the full article