WHOLEPEOPLE.COM MERGES WITH GAIAM

AUSTIN, Texas -- Whole Foods Market here said last week that it would leave the e-commerce business by merging its WholePeople.com Internet subsidiary with Gaiam, a similar company based in Broomfield, Colo.The new company, Gaiam.com, will be 50.1% owned by Gaiam and 49.9% owned by Amrion (formerly WholePeople), an 80% owned subsidiary of Whole Foods. The deal, which would flow venture capital for

AUSTIN, Texas -- Whole Foods Market here said last week that it would leave the e-commerce business by merging its WholePeople.com Internet subsidiary with Gaiam, a similar company based in Broomfield, Colo.

The new company, Gaiam.com, will be 50.1% owned by Gaiam and 49.9% owned by Amrion (formerly WholePeople), an 80% owned subsidiary of Whole Foods. The deal, which would flow venture capital for WholePeople into Gaiam, will reduce risk to Whole Foods shareholders and improve the co

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