WHOLESALERS ARE REDEFINING THEIR MISSION

Tradition is no longer guiding most wholesalers in their operating decisions.As wholesalers gather in Bermuda this week for the Midyear Executive Conference of Food Distributors International, Falls Church, Va., their concerns continue to move beyond their historical role as middlemen.Executives are concentrating on becoming a more vital link in the food supply chain, according to a preconvention

Tradition is no longer guiding most wholesalers in their operating decisions.

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