WHOLESALERS URGED TO ACT FAST ON SWITCHES

LAKE BUENA VISTA, Fla. -- Drug wholesalers need to get information out about products that switch from prescription to over-the-counter status as soon as possible, said Ray Modjeski, senior vice president of trade development for Schering-Plough Healthcare Products, Liberty Corner, N.J.Speaking at the National Wholesale Druggists Association's annual Marketing Conference held here March 6 to 10, Modjeski

LAKE BUENA VISTA, Fla. -- Drug wholesalers need to get information out about products that switch from prescription to over-the-counter status as soon as possible, said Ray Modjeski, senior vice president of trade development for Schering-Plough Healthcare Products, Liberty Corner, N.J.

Speaking at the National Wholesale Druggists Association's annual Marketing Conference held here March 6 to 10, Modjeski urged wholesalers to do more than just act as a warehouse. "Ship to retailers at

Register to view the full article