WHO'S BUYING WHERE

Health and beauty care purchases follow from shoppers' channel preferences, with customers seeking the convenience of buying products where they shop most. However, in general merchandise, more money is spent in other channels regardless of preference, and grocery and drug have the most to gain. The dollar amount is the average annual spending per person of those surveyed by IRI.ss merchandiser, Drug

Health and beauty care purchases follow from shoppers' channel preferences, with customers seeking the convenience of buying products where they shop most. However, in general merchandise, more money is spent in other channels regardless of preference, and grocery and drug have the most to gain. The dollar amount is the average annual spending per person of those surveyed by IRI.

ss merchandiser, Drug store

Grocery preferrers

$80, $49, $77, $40

Supercent

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