WHO'S MINING THE DATA?

Noah Katz met the threat head-on.At last month's FMI MarkeTechnics 2001 conference in New Orleans, the vice president of PSK Supermarkets, a Mount Vernon, N.Y.-based chain of 20 Foodtowns in New York City, said he did better than sit and worry over competition from a supermarket opening near one of his Bronx outlets.Instead, using customer data gleaned from his Preferred Customer Club Card, he took

Noah Katz met the threat head-on.

At last month's FMI MarkeTechnics 2001 conference in New Orleans, the vice president of PSK Supermarkets, a Mount Vernon, N.Y.-based chain of 20 Foodtowns in New York City, said he did better than sit and worry over competition from a supermarket opening near one of his Bronx outlets.

Instead, using customer data gleaned from his Preferred Customer Club Card, he took an immediate step to strengthen customer loyalty.

"I sent a lett

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