WHY ONE ISSUE IS TOO POLITICIZED FOR BIG COMPANIES

When it comes to large-scale food retailers, the third rail of food retailing is meat irradiation: Don't touch it.At least that's the view of Jack M. Greenberg, chairman and chief executive officer of McDonald's Corp. Jack was a general-session speaker at last week's executive conference of the Grocery Manufacturers of America, convened, as always, at The Greenbrier in West Virginia.Jack's comments

When it comes to large-scale food retailers, the third rail of food retailing is meat irradiation: Don't touch it.

At least that's the view of Jack M. Greenberg, chairman and chief executive officer of McDonald's Corp. Jack was a general-session speaker at last week's executive conference of the Grocery Manufacturers of America, convened, as always, at The Greenbrier in West Virginia.

Jack's comments about irradiation -- he specified that he prefers "cold pasteurization" -- ca

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