WHY WAL-MART, MCDONALD'S DANCE TO ENVIRONMENTAL BEAT

In the traditional economic models, a company would make decisions on widget production based on considerations such as profit or sales. Today that still applies, with one notable difference: Companies are increasingly weighing factors such as impact on energy, resources and the environment.This is particularly true for global companies that are feeling increasing environmental pressure from consumers,

In the traditional economic models, a company would make decisions on widget production based on considerations such as profit or sales. Today that still applies, with one notable difference: Companies are increasingly weighing factors such as impact on energy, resources and the environment.

This is particularly true for global companies that are feeling increasing environmental pressure from consumers, government and the media - all of which relate to this week's issue of SN, which l

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