WICHITA IS A HOT SPOT

NEW YORK -- Wichita, Kan., Atlanta and Washington are critical emerging Hispanic markets, according to a new report from Scarborough Research here.entified five key Hispanic consumer segments. They are: "New Lifers," foreign-born and those who have been in the U.S. for about eight years; "Old Ways," foreign-born and have spent about half their lives in the U.S.; "Settled In," mostly U.S.-born Hispanics

NEW YORK -- Wichita, Kan., Atlanta and Washington are critical emerging Hispanic markets, according to a new report from Scarborough Research here.

entified five key Hispanic consumer segments. They are: "New Lifers," foreign-born and those who have been in the U.S. for about eight years; "Old Ways," foreign-born and have spent about half their lives in the U.S.; "Settled In," mostly U.S.-born Hispanics who have spent the majority of their lives in the U.S.; "The Pioneers," exclusivel

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