WILD CARDS

As smart cards begin to play a role in providing electronic benefits transfer in limited test regions, many supermarket executives believe the technology could significantly enhance frequent-shopper programs and simplify small cash transactions, such as bottle redemptions.But retailers told SN that the burden of retrofitting front-end systems to read and process smart cards is tempering their enthusiasm

As smart cards begin to play a role in providing electronic benefits transfer in limited test regions, many supermarket executives believe the technology could significantly enhance frequent-shopper programs and simplify small cash transactions, such as bottle redemptions.

But retailers told SN that the burden of retrofitting front-end systems to read and process smart cards is tempering their enthusiasm for the technology.

In addition, they note that consumer awareness and ac

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TAGS: Kroger