WILD CARDS

Alternative cards keep energizing supermarkets' greeting card sales.An ever-increasing selection of alternative cards has been introduced over the last decade, with card companies able to reach out to every conceivable demographic. Alternative greetings provide a fresh and topical slant to retailers' greeting card departments, said nonfood executives."Alternative cards are the fastest growth category

Alternative cards keep energizing supermarkets' greeting card sales.

An ever-increasing selection of alternative cards has been introduced over the last decade, with card companies able to reach out to every conceivable demographic. Alternative greetings provide a fresh and topical slant to retailers' greeting card departments, said nonfood executives.

"Alternative cards are the fastest growth category in our American Greetings card departments," said Jim Denny, nonfood b

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