WILD OATS ADDS MORE MAINSTREAM PRODUCTS

BOULDER, Colo. -- Wild Oats Markets here said initial consumer reaction has been positive to the chain's decision to stock a handful of conventional grocery items.

"The reaction so far is, we didn't bring in enough," Perry Odak, president and chief executive officer of the natural foods chain, told investment analysts during a conference call less than a week after the first group of conventional items was introduced.

Odak said Wild Oats has added &q

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