WILD OATS CEO SEES POTENTIAL FOR GROWTH

BOULDER, Colo. -- Wild Oats Markets here believes the success of a competitor's store in its home base -- including attracting previously untapped customers -- demonstrates the longterm potential for natural-food supermarkets to increase their market share, Mike Gilliland, the chain's chief executive officer, said here.Speaking in a conference call with securities analysts that was monitored by SN,

BOULDER, Colo. -- Wild Oats Markets here believes the success of a competitor's store in its home base -- including attracting previously untapped customers -- demonstrates the longterm potential for natural-food supermarkets to increase their market share, Mike Gilliland, the chain's chief executive officer, said here.

Speaking in a conference call with securities analysts that was monitored by SN, Gilliland also discussed first-quarter financial results, disclosed the hiring of Damo

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