BUFFALO GROVE, Ill. -- The Wild Oats Community Market here scored with a "Seventh Inning Stretch Tasting Fair" that featured "better-for-you" ballpark favorites.
During the event, which was held during a weekend in mid-May, this branch of Boulder, Colo.-based Wild Oats was transformed into a non-stop picnic. Wild Oats advertised its tasting fair through newspaper ads and in-store signage.
"We had free popcorn and peanuts that we gave out. We had a barbecue on the outside of th