WILD OATS IS EXPANDING ON SEVERAL FRONTS

BOULDER, Colo. -- Wild Oats Markets here is launching a category management program and tripling the amount of its private-label stockkeeping units, executives said at Wildstock, the company's first manager/vendor conference.The 52-store retailer also plans to open 11 new stores this year, including its first Northeastern store, which is slated to debut in Princeton, N.J., late next month. The store

BOULDER, Colo. -- Wild Oats Markets here is launching a category management program and tripling the amount of its private-label stockkeeping units, executives said at Wildstock, the company's first manager/vendor conference.

The 52-store retailer also plans to open 11 new stores this year, including its first Northeastern store, which is slated to debut in Princeton, N.J., late next month. The store is a former independent that was sold to Wild Oats.

An additional three units

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