WILD OATS' FRESH LOOK GENERATES SALES GAINS IN QUARTER

BOULDER, Colo. -- Wild Oats Markets here said that its new Fresh Look marketing and merchandising program led to strong comp-store gains for the fourth quarter ended Dec. 29, and said its cost-cutting efforts should have the company operating in the black by the second half of 2002.Perry Odak, president and chief executive officer, said in a conference call last week, "Our new Fresh Look merchandising

BOULDER, Colo. -- Wild Oats Markets here said that its new Fresh Look marketing and merchandising program led to strong comp-store gains for the fourth quarter ended Dec. 29, and said its cost-cutting efforts should have the company operating in the black by the second half of 2002.

Perry Odak, president and chief executive officer, said in a conference call last week, "Our new Fresh Look merchandising and marketing program is achieving desired results through more frequent advertisin

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