WILD OATS LOOKS TO 'CROSSOVER' CUSTOMERS

BOULDER, Colo. -- Wild Oats Market here last week said it would expand its store size and product offerings in an attempt to capture more "crossover" customers and spark lagging sales.The natural foods chain also said it would close as many as eight underperforming stores and position its Henry's Marketplace as a distinct brand appealing to more value-conscious customers.Analysts told SN the announcement

BOULDER, Colo. -- Wild Oats Market here last week said it would expand its store size and product offerings in an attempt to capture more "crossover" customers and spark lagging sales.

The natural foods chain also said it would close as many as eight underperforming stores and position its Henry's Marketplace as a distinct brand appealing to more value-conscious customers.

Analysts told SN the announcement represents a philosophical shift for Wild Oats, but one that was necess

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