WILD OATS PLAN LINKS LOYALTY CARD WITH E-MAIL

BOULDER, Colo. -- Wild Oats Markets here is leveraging the power of the Internet and its frequent-shopper database by electronically issuing both monthly newsletters and weekly targeted promotions and discounts to members of its customer-loyalty program.In addition, the retailer is fostering more interactive customer relationships by enabling customers to access their frequent-shopper statistics and

BOULDER, Colo. -- Wild Oats Markets here is leveraging the power of the Internet and its frequent-shopper database by electronically issuing both monthly newsletters and weekly targeted promotions and discounts to members of its customer-loyalty program.

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