WILD OATS IS PLANTING A CATEGORY MANAGEMENT PROGRAM

BOULDER, Colo. -- Wild Oats Community Markets here has launched a category management program in its grocery department and has appointed category captains.In a somewhat controversial move, the natural-food chain is charging category captains a one-time-only fee of $15,000 in exchange for access to scanner data. In addition, captains are expected to help Wild Oats create well-managed sections with

BOULDER, Colo. -- Wild Oats Community Markets here has launched a category management program in its grocery department and has appointed category captains.

In a somewhat controversial move, the natural-food chain is charging category captains a one-time-only fee of $15,000 in exchange for access to scanner data. In addition, captains are expected to help Wild Oats create well-managed sections with the right product mix. Wild Oats is the first natural foods chain to adopt the mainstre

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