WILD OATS SEEKING MORE PRIVATE-LABEL PARTNERSHIPS

NEW YORK -- Wild Oats Markets' experiment with selling its private-label products in venues other than its own stores is off to a promising start, sparking the retailer to seek similar avenues to grow.Speaking at the Banc of America Securities Consumer Conference here last week, Ed Dunlap, chief financial officer of Boulder, Colo.-based natural foods chain, said the addition last October of Wild Oats

NEW YORK -- Wild Oats Markets' experiment with selling its private-label products in venues other than its own stores is off to a promising start, sparking the retailer to seek similar avenues to grow.

Speaking at the Banc of America Securities Consumer Conference here last week, Ed Dunlap, chief financial officer of Boulder, Colo.-based natural foods chain, said the addition last October of Wild Oats private-label products to Peapod.com's offering added $9 to the average basket size

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