WILD OATS SHOPPING NOW PAYS 'DIVIDENDS'

BOULDER, Colo. - Wild Oats Markets here is turning shoppers into company investors by offering dividends. Wild Dividends, that is.Under a month-long promotion that runs through April 4, consumers can accrue discounts on future store visits by buying specially marked items throughout the store. More than 2,000 products are included.The goal of the short-term incentive is to increase shopper frequency,

BOULDER, Colo. - Wild Oats Markets here is turning shoppers into company investors by offering dividends. Wild Dividends, that is.

Under a month-long promotion that runs through April 4, consumers can accrue discounts on future store visits by buying specially marked items throughout the store. More than 2,000 products are included.

The goal of the short-term incentive is to increase shopper frequency, said Alison Dewall, Wild Oats' marketing manger.

"We're looking to

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