WILL BEST PICTURE BLOOM ON RENTAL SHELVES?

LOS ANGELES -- Last week's big Academy Award movie winner here, DreamWorks' "American Beauty," with five Oscars, including Best Picture, doesn't guarantee success in the rental market, said grocery retailers and video distributors polled by SN.Slated for a May 9 debut on the rental shelves (prebook April 17), DreamWorks is expected to put the kind of marketing clout behind the video release as it

LOS ANGELES -- Last week's big Academy Award movie winner here, DreamWorks' "American Beauty," with five Oscars, including Best Picture, doesn't guarantee success in the rental market, said grocery retailers and video distributors polled by SN.

Slated for a May 9 debut on the rental shelves (prebook April 17), DreamWorks is expected to put the kind of marketing clout behind the video release as it did the theatrical. A multimillion dollar ad campaign will feature television and radio

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