WILL SOCIAL-EXPRESSION PHONE CARDS BRING A RING?

Prepaid calling cards that fall under the banner of social-expression cards -- including happy birthday or Merry Christmas -- comprise a gift segment that lends itself particularly well to supermarkets.Supermarkets are already a destination for consumers in the social-expression aisle, unlike other prepaid channels such as convenience stores or gas stations. "Supermarkets are doing unique little things

Prepaid calling cards that fall under the banner of social-expression cards -- including happy birthday or Merry Christmas -- comprise a gift segment that lends itself particularly well to supermarkets.

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