WINE PRO URGES USE OF TRAINING, VARIETY

LA JOLLA, Calif. - Supermarkets are in a unique position to sell wine, yet their failure to capitalize on it is costing them share to other channels, according to a wine consultant.Supermarkets sell food and other products, which makes them more convenient than other retailers selling wine, said Eddie Osterland, a sommelier who runs Supermarket Sommelier Online here, a consulting firm."[Supermarkets]

LA JOLLA, Calif. - Supermarkets are in a unique position to sell wine, yet their failure to capitalize on it is costing them share to other channels, according to a wine consultant.

Supermarkets sell food and other products, which makes them more convenient than other retailers selling wine, said Eddie Osterland, a sommelier who runs Supermarket Sommelier Online here, a consulting firm.

"[Supermarkets] have a captive audience that is more than willing to buy wine," he said.

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