WINE SALES SPARKLE IN BEVERAGE CATEGORY

ROSEMONT, Ill. -- Wine is the second fastest-growing beverage category behind bottled water, accounting for more than $3.6 billion in supermarket sales last year, according to Information Resources Inc., Chicago.The top 10 supermarket chains account for 53% of these wine sales, with chardonnay as the varietal with the highest volume share, followed by white zinfandel, merlot and cabernet sauvignon.The

ROSEMONT, Ill. -- Wine is the second fastest-growing beverage category behind bottled water, accounting for more than $3.6 billion in supermarket sales last year, according to Information Resources Inc., Chicago.

The top 10 supermarket chains account for 53% of these wine sales, with chardonnay as the varietal with the highest volume share, followed by white zinfandel, merlot and cabernet sauvignon.

The fact that most wines are promoted by country or region and not by brand na

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