WINE SELLER

HOLLAND, Mich. --- The wine department at D&W Food Centers' new store here is strategically located early in the shopping pattern.Location is one of several new wine merchandising techniques the retailer is using. To boost sales and improve the shopability of the department, the chain is also cross merchandising with the perishables departments and incorporating a larger display area utilizing "step"

HOLLAND, Mich. --- The wine department at D&W Food Centers' new store here is strategically located early in the shopping pattern.

Location is one of several new wine merchandising techniques the retailer is using. To boost sales and improve the shopability of the department, the chain is also cross merchandising with the perishables departments and incorporating a larger display area utilizing "step" displays that can hold up to 120 cases.

Brian Cain, beer/wine/liquor buy

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