WINE TIE-INS FERMENT KASH N' KARRY SALES

TAMPA, Fla. -- Kash n' Karry Food Stores here has substantially improved its sales of wine at its new prototype unit through creative cross-merchandising with its perishables departments.The retailer has placed wine racks near its cheese case and is tying them in with seafood, meat and other perishables items.Noah Deal, Kash n' Karry's vice president of liquor, said adding racks to the perishables

TAMPA, Fla. -- Kash n' Karry Food Stores here has substantially improved its sales of wine at its new prototype unit through creative cross-merchandising with its perishables departments.

The retailer has placed wine racks near its cheese case and is tying them in with seafood, meat and other perishables items.

Noah Deal, Kash n' Karry's vice president of liquor, said adding racks to the perishables department has created a greater consumer interest in the wine department.

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