WINERY AIMS TO WOO SHOPPERS WITH ROMANCE

SAN MATEO, Calif. -- Blossom Hill Wines here has developed a new marketing campaign that associates its brand with romance.The "Let Romance Blossom" campaign aims to persuade consumers that romance and wine go together and attempts to convince them that neither should be reserved solely for special occasions. Rather, they should be a regular part of everyday life.The company combines national media

SAN MATEO, Calif. -- Blossom Hill Wines here has developed a new marketing campaign that associates its brand with romance.

The "Let Romance Blossom" campaign aims to persuade consumers that romance and wine go together and attempts to convince them that neither should be reserved solely for special occasions. Rather, they should be a regular part of everyday life.

The company combines national media advertising and an endorsement from romance author Gregory Godek with point-o

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