WINE'S BETTER OUTLOOK

SAN MATEO, Calif. -- Are supermarket shoppers becoming wine snobs?That's not likely. But many shoppers certainly are developing more sophisticated tastes in wine, and are a lot more likely to pick more expensive bottles off the supermarket racks.That's good news for chains that stock the best-selling premium and superpremium varietal wines, two segments that together account for almost 60% of dollar

SAN MATEO, Calif. -- Are supermarket shoppers becoming wine snobs?

That's not likely. But many shoppers certainly are developing more sophisticated tastes in wine, and are a lot more likely to pick more expensive bottles off the supermarket racks.

That's good news for chains that stock the best-selling premium and superpremium varietal wines, two segments that together account for almost 60% of dollar sales in supermarkets and drive growth for the category.

The tr

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