WINN-DIXIE AD TIES SNACKS, FOOTBALL

ATLANTA -- Winn-Dixie's division here ran a single-vendor themed ad promoting snack foods tied in to the new football season in an ongoing effort to offer brand name grocery items at more competitive prices, said Ken Howle, direct store delivery buyer for the division.Howle said the advertisement is an example of how the chain currently ties in to a specific season or special event -- in this case,

ATLANTA -- Winn-Dixie's division here ran a single-vendor themed ad promoting snack foods tied in to the new football season in an ongoing effort to offer brand name grocery items at more competitive prices, said Ken Howle, direct store delivery buyer for the division.

Howle said the advertisement is an example of how the chain currently ties in to a specific season or special event -- in this case, football -- to promote a specific manufacturer's products, most of them at a particula

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