JACKSONVILLE, Fla. -- Winn-Dixie Stores, based here, offered free family packs of cookies in its Atlanta division just before Christmas.
The cookie notice, dominating a quarter-page space in the division's ad circular, was part of a promotion for home delivery of groceries that featured a first-time delivery free.
That section of the ad page was headlined, "Free!" and showed a drawing of cookies on a plate.
Underneath, the ad stated, "Fresh-baked cookies when you use