WINN-DIXIE FEATURES FLINTSTONES PRODUCTS

POMPANO BEACH, Fla. -- Winn-Dixie's Miami division here reported fair success with a recent in-and-out promotion of Flintstones-themed products at its 127 stores. The eight-week event featured self-contained shipper displays at the front-end of the division's stores and ran through Dec. 28. Although the promotion didn't set any sales records, the Winn-Dixie division "may take a look at running another

POMPANO BEACH, Fla. -- Winn-Dixie's Miami division here reported fair success with a recent in-and-out promotion of Flintstones-themed products at its 127 stores. The eight-week event featured self-contained shipper displays at the front-end of the division's stores and ran through Dec. 28. Although the promotion didn't set any sales records, the Winn-Dixie division "may take a look at running another Flintstones-themed promotion" since the licensed characters remain an appealing tie-in for c

Register to view the full article

test - Advanced Registered User

Already a member? .