WINN-DIXIE FRESHENS ENTIRE WD BRAND BEEF LINE

JACKSONVILLE, Fla. -- Winn-Dixie launched a comprehensive overhaul of its signature WD Brand beef with a new name, graphics, informative labels and a toll-free consumer hotline.The updated line, called WD Brand Prestige Beef, will be rolled out to all 1,070 stores in the chain, according to Mickey Clerc, spokesman for the retailer. Prestige items include all steaks, chops and roasts -- ground and

JACKSONVILLE, Fla. -- Winn-Dixie launched a comprehensive overhaul of its signature WD Brand beef with a new name, graphics, informative labels and a toll-free consumer hotline.

The updated line, called WD Brand Prestige Beef, will be rolled out to all 1,070 stores in the chain, according to Mickey Clerc, spokesman for the retailer. Prestige items include all steaks, chops and roasts -- ground and cubed beef are not included.

"It's a modernization," Clerc told SN. "We have not

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